Growth in an age of change

You might be here because…

So, you’ve got something worth protecting.

But you could also be missing out on the value that AI and automation are creating.

You don’t need to become an expert in AI to work out what’s worth doing. If you want someone who can sit on your side of the table and help you make sense of it all, that’s where I come in.

Why More Pie exists

I have spent 30 years working across business, marketing, technology and customer experience in New Zealand, and I have worked through several waves of technology and marketing change. I have seen new tools create genuine opportunities, and I have also seen businesses lose time and confidence trying to adopt things that were not right for them.

More Pie exists to help established businesses understand what has changed, decide what matters, and make more of what they already have. AI is too important to ignore, but too easy to apply badly.

How I think

AI should never change what makes a good business good. It shouldn’t change the way customers view that business, or the product and service they’ve spent years building.

The way I see it, when used well, AI is more like a quiet extra pair of hands in the background. It can keep useful work moving, even when nobody’s at their desk, and make things possible that used to take far too much time, money, or people than the business could justify.

But the business is still in charge. The people in it still decide what matters. The judgement, care, and relationships remain totally human.

What I help with

I help you use AI and automation to become easier to find, respond faster, follow up more consistently, improve the customer experience, make it easier for satisfied customers to leave reviews, and reduce repetitive internal work.

This might mean:

• Be easier for the right customers to find and understand, across search, AI tools, and the other places they look.
• Respond to enquiries and quotes sooner, while the conversation is still warm.
• Follow up consistently without relying on someone remembering.
• Turn completed work, customer questions, reviews, and existing knowledge into useful communication.
• Make it easier for satisfied customers to leave reviews and come back when the time is right.
• Reduce repetitive internal work and make important information easier to find and use.

How More Pie works

Understand. Prioritise. Progress.

I look at the business first, work out what is worth doing next, and help put the right changes into practice.

1. 01 Understand

   Look at how the business works today, where value is being missed, and what already exists.

2. 02 Prioritise

   Work out what is worth doing, what is not, and what should happen first.

3. 03 Progress

   Put the right changes into practice, using AI and automation where they genuinely help.

How we can work together

I bring that practical experience to deciding what is worth doing, what can wait, and how to put a useful change into practice.

I work independently to find the right approach for your business, including deciding what not to do.

For most businesses, the best place to start is Jumpstart. It gives us a clear view of what matters before we decide what to do.

What you can expect from me

My strength is understanding complex problems and explaining what matters in plain English.

You should understand what you are paying for, why it matters, and what will happen next. I will not recommend a tool or project unless I can explain the value.

Do I know what I’m talking about? Can I be trusted? Read my LinkedIn recommendations and make up your own mind. If I’m not the right person, I’ll say so.